Google Analytics alternative that protects your data and your customers' privacy

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Take back control with Matomo – a powerful web analytics platform that gives you 100% data ownership.
Matomo is free and open-source software (FOSS) with  proved dedication to  freedom by choosing the GNU General Public License v3 (or later). Licensed to be free to use, modify, and distribute.

Free software has been a coherent social movement for more than two decades. This movement has produced millions of lines of code, documentation, and a vibrant community of which Matomo is proud to be a part of.

Don’t damage your reputation with Google Analytics

You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”.

By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent.

Works as good as Google Analytics, confirmed by it's users. Try:

matomo.org